Initial reporting scopeThe numbers that matter
View daily spend, impressions, clicks, conversions, and ROAS from authorized TikTok advertising reports. Filter by account, campaign, and reporting dates.
ROAS describes attributed advertising return. It is not your settled profit: product costs, shipping, refunds, platform fees, and business expenses need separate consideration.
Planned management scopeCampaigns, Ad Groups & Ads
Planned tools will help teams organize campaigns, review delivery, and manage eligible advertising settings. Campaign creation, pausing, budget changes, and creative updates require the relevant approvals and completed implementation.
Reporting access alone does not enable these actions.
Planned supporting servicesCreatives, Audiences & Measurement
Our roadmap includes creative asset workflows, audience and catalog management, Business Center coordination, and ad measurement. Each service will be scoped to the APIs and permissions actually available.
Merchant-controlled accessBuilt for Separate Businesses
Each merchant connects their own advertiser accounts through TikTok OAuth. The intended workflow identifies authorized accounts and requests reporting data for those accounts. Staff access follows business roles.
TikTok Shop connections are managed separately from advertising authorization.
Advertising questions
Can I connect my advertising account today?
The application is pending approval. Contact us to discuss your requirements; this page does not represent an active advertising API connection.
Does this manage my TikTok Shop orders?
Shop operations are a separate service with separate authorization. Explore the Platform page for products, orders, fulfillment, returns, and settlements.
Will the dashboard match Seller Center profit?
Advertising reports and shop settlements measure different things. Date ranges, attribution, refunds, fees, and product costs must be reconciled before treating a figure as profit.